Wednesday, March 2, 2011

Cool New Concepts from 2 Cool Companies

With the economy on the fritz and more people shopping online than ever, retail companies are constantly forced to re-invent themselves. My job, and the ridiculous amount of catalogs that my husband and I mysteriously get delivered in our mailbox daily, (whether we like it or not,) keeps me up to date on all things retail. I have recently noticed two exciting new concepts from two of my favorite brands that I thought were worth sharing!

LL Bean has completely won me over with their cool new "LL Bean Signature" collection. I have loved this brand since first grade when I started sporting my first of several of their monogrammed backpacks but as an adult I honestly haven't found any apparel I would want to buy from them. Until now... their cute women's assortment and handsome men's styles have a certain J Crew quality but at a lower price and with a well-played nod to their outdoorsy American roots. Goodbye Mom Jeans and hello cute shirtdresses! How perfect is that gold watch?
The second new concept I've been so excited about is Anthropologie's new wedding brand BHLDN (beholden). I love Anthropologie... I love weddings... If this isn't a match made in heaven than I don't know what is! The non-traditional dresses and gowns are gorgeous and a perfect option for non-traditional brides, but I think their real achievement lies in the gorgeous collection of accessories, jewelry and shoes they have put together...
Happy shopping!

1 comment:

  1. I had no idea LL Bean was suddenly chic. Very cool stuff. Love that watch.